MCU phase 4 is nowhere near the benchmark Marvel set with the Infinity Saga. Many fans are criticizing Marvel over this and it’s easy to think that Marvel Studios has lost its standard.
In this post I’ll shed light on some of Marvel Studios strategies for Phase 4 and Phase 5.
The Copyright Battle
The Infinity Saga comprises of Phase 1,2 & 3. It consists a total of 22 movies in the span of 12 years. During this period, Marvel strengthened its position in the field of entertainment and established itself as a Studio coming par with likes of Paramount, New Line Cinemas, Columbia Pictures, etc.
Marvel Studios under the leadership of visionary Kevin Feige soon started to aim bigger. They struck a deal with Disney and came under its banner. With the reputation that Disney carries, Marvel Studios could now easily take back the rights of characters it had sold in the past from Fox, Sony and Netflix.
Finally, Marvel Studios got the rights for X-men, Daredevil and Luke Cage whereas they decided to share the rights for Spiderman with Sony.
This was a very big win for Marvel Studios as this gave them a chance to do more, to do even better.
MCU Phase 4 – The Universe is expanding
Just when fans were grieving the loss Iron Man and sad about never getting to see the Avengers, Kevin Feige dropped a bomb announcing MCU Phase 4.
Note that this in old image and the release dates for most of the projects has changed.
This actually was Marvel’s big step towards introducing itself in the world of Over the Top (OTT) media services. This was a very clever move because just after an year of this announcement, the world was in the clutched of COVID-19. The only thing that kept the world entertained is the amount of OTT platforms and Disney+ was of them.
So, when WandaVision aired, Marvel fans around the world were literally rooting for it.
The Downsides of MCU Phase 4
With the sudden boom of content from Marvel Studios, there comes a few downsides with it. We’re nearing the end of Phase 4 so we’ve already seen these.
These kind of mistakes are not expected from Marvel Studios especially after delivering 22 amazing movies. This brings me to the most important question right now which is:
Has Marvel Studios lost its standard?
With the amount of movies and tv shows that Marvel has lined up for the future, it may seem that they have lost it standard.
But still, I wouldn’t say Marvel has lost it’s standard. Marvel Studios is currently experimenting. I think that’s a pretty good move. With 22 movies, it earned its name and fame in Hollywood. So, whatever Marvel Studios does from this point, its projects are going to make profit.
I think this is going to be a trend that Marvel will adopt and make it the new normal in its upcoming projects as well.
As, we near the end of Phase 4, Marvel Studios will make its comeback in terms of everything. At least that’s what I’m hoping for.
They’ve got some pretty interesting movies lined up and they will probably announce more movies around 2025.
I know we’ve already seen a majority of these shows. But here are some latest Additions:
I’ve excluded the X-Men animated show they’re going to do and maybe one more (I think it’s Groot).
Do you notice anything or the absence of something?
They’re missing the Avengers movie. Also, none of the titles are familiar to a layman. Characters like Ms.Marvel and Moon Knight were new to me until a few months ago.
Wonder Man? I learnt about him this morning.
The point I want to make is that Marvel Studios is heading towards untested waters.
Thor, Hulk, Iron Man, Spider-Man and Captain America were famous characters and hence people knew about them. So, if a sequel movie for any if these characters was coming up, I would be waiting for the tickets to go on sale.
But now, the remaining characters are probably passing the torch to someone else to run this marathon.
Also, as I’ve already mentioned in one of my previous answers Phase 4 is about creating hype than delivering.
Most of these shows/movies aren’t going to work out. Marvel knows it. The character development for will be based more on word building rather than making the character cringe and suffer. The script will have nothing gripping to keep the audience on the edge of their seats.
But they can’t stop making movies because they need to try something new.
So, it totally makes sense to not get excited for much of the stuff because nothing is the same now.